Formula 1's luxury makeover is about more than champagne

Formula 1 is increasingly selling luxury, a shift prominently displayed at the 2026 Belgian Grand Prix. Moët & Chandon, in its second year as title sponsor under LVMH's decade-long partnership, expanded its presence beyond podium celebrations, positioning itself as a curator of high-end experiences. This evolution has implications for South Africa's aspirations to host a Grand Prix again.