_1137.png?v=1788503569)
Breaking News
Formula 1 is increasingly selling luxury, a shift prominently displayed at the 2026 Belgian Grand Prix. Moët & Chandon, in its second year as title sponsor under LVMH's decade-long partnership, expanded its presence beyond podium celebrations, positioning itself as a curator of high-end experiences. This evolution has implications for South Africa's aspirations to host a Grand Prix again. Read the full article
Formula 1's luxury makeover is about more than champagne
Formula 1 is increasingly selling luxury, a shift prominently displayed at the 2026 Belgian Grand Prix. Moët & Chandon, in its second year as title sponsor under LVMH's decade-long partnership, expanded its presence beyond podium celebrations, positioning itse...
Formula 1 is increasingly selling luxury, a shift prominently displayed at the 2026 Belgian Grand Prix. Moët & Chandon, in its second year as title sponsor under LVMH's decade-long partnership, expanded its presence beyond podium celebrations, positioning itself as a curator of high-end experiences. This evolution has implications for South Africa's aspirations to host a Grand Prix again.
Read the full articleRead the full article at Mail and Guardian
Article details
- Published
- July 22, 2026
- Last updated
- October 16, 2026
- Written by
- Wade Wilson
- Category
- Business and Finance
- Reading time
- 1 min read
- Views
- 1
