Africa\'s Wellness Tourism Boom: Spa Retreats in Kenya, Morocco Drawing Global Visitors

Africa\'s Wellness Tourism Boom: Spa Retreats in Kenya, Morocco Drawing Global Visitors

Africa Wellness Tourism

Revenue from wellness tourism in Africa exceeded $3.2 billion in 2025, according to the Global Wellness Institute — a 140% increase over 2019 levels and three times the growth rate of conventional hotel tourism.

Destinations leading the surge include Kenya's Laikipia Plateau, where the Sirai House and Ol Pejeta Conservancy lodges have expanded therapeutic programmes drawing clients from the Gulf, Europe, and North America.

Morocco's wellness corridor from Marrakech to Essaouira has attracted investment from six international spa chains establishing flagship properties, creating over 4,000 jobs in a sector that feeds directly into rural communities.

This article was reported by the AfriDevMonitor editorial team. Additional reporting contributed by our correspondents in Addis Ababa, Nairobi, Lagos, Johannesburg, and Cairo.

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